Integers and the number line
Signed numbers behave predictably once you read them as movement on a number line. Adding a negative moves left; subtracting a negative reverses that movement and moves right, which is why two minus signs make a plus.
Multiplication signs follow a counting rule: an even number of negative factors gives a positive product, an odd number gives a negative one. This rule survives untouched into algebra, so it is worth internalising rather than memorising case by case.